Women's Health + Wellness, Education, Video Courses, Coaching
Chart Your Cycle is a women's wellness company that has created online video courses to teach women how to confidently chart their menstrual cycles using the Fertility Awareness Method (FAM). FAM is an all-natural and scientifically-backed method than can be used as birth control or as a powerful tool when trying to conceive.
This brand needed to feel approachable, relatable, and trustworthy as it is crucial for women who are switching to FAM for the first time to feel confident that they can practice a new method. The logo reflects the fertility bio markers used when practicing FAM as well as charting data. The color palette was chosen to have a corporeal feel and the sans serif font adds a grounded professionalism.
Chart Your Cycle
INDUSTRY
PROJECT SCOPE OF WORK
Custom Rebrand | Custom Website Build | Brand Strategy | Positioning and Market Analysis | Video Course Integration with Kajabi | Brand Photography | Social Media Strategy + Graphics | Printed Collateral | Template Design | E-Books | Launch Strategy + Graphics
Moodboard + brand photography
#E7BFAD
#985843
Colors
EMPOWERED
corporeal
FEMININE
calm
GROUNDED
approachable
RESILIENT
wholesome
Keywords
#C48063
peach
sepia
brass
#E7BFAD
#985843
#C48063
dusty rose
sepia
brass
peach
cream
teak
goldenrod
Website
She helped bring my business to the next level and I’m so proud of the logo, brand, website and e-books that she created. The work she delivered consistently went beyond my expectations. Her creative direction and confidence was what I needed when I was unsure of what I wanted. She is fun and professional and genuinely cares about the success of my company. I highly recommend Workshop Blue!
Working with Mariah on my company’s rebrand was the best decision I’ve made for my business.
Kind words from hana at chart your cycle
