Dietetics, Women's Health, Coaching, Holistic Wellness

Melanie Rae Wallington (R.D.) is a gut health dietician who helps women with digestive disorders overcome food and lifestyle anxiety in order to achieve confidence, bowel regularity, and eat more food. 

Her clients often come to her feeling pain, discomfort, and anxiety around food and lifestyle habits, so I wanted to create a visual identity that would immediately give off a sense of hope, comfort, and ease as well as  incorporate the idea of healthy foods into the brand. 

We decided to play off of her middle name "Rae" (read: sun rays) by including a sun graphic in the new logo. In order to create balance and symmetry, we shortened the brand name to "Mel Rae" while still including her full name and credentials "Melanie Rae Wallington, R.D. / Gut Health Dietician" in the primary version of the logo.
 
I also hand-drew custom illustrations in a watercolor style. I thought fresh produce would help visually communicate her services and add some personality to the brand. I utilized "produce puns" to stay true to that feeling of comfort and approachability. 

 

Melanie Rae - Gut Health Dietician

INDUSTRY

PROJECT SCOPE OF WORK

Custom Rebrand