Outdoor, Travel, Women's Health, Community Building

 Outdoor Adventures Girls (OAG) is an organization that puts on group trips for women in nature and around the world. The OAG experience is fun, feminine, and a great way to build community, but their branding was little more than a circular logo applied to everything. 

I wanted to create a brand for them that would reflect what it feels like to be on one of their trips, with a suite of brand elements that were versatile:

I started by working with a boot print as it represents their industry and all the outdoor activities they do. The tread of the boot reminded me of stars, so I drew some to reflect the night sky, used shapes with imperfect lines for an approachable feel, and added a heart to the sole of the shoe for a feminine touch. They often use their acronym, OAG, so I knew they'd need a monogram element, which I arranged it to mimic the heart graphic in the boot. I wanted to add a lot more color to this brand and also created a custom gradient pattern with the star illustration.

Outdoor Adventure Girls

INDUSTRY

PROJECT SCOPE OF WORK

Custom Rebrand (creative exercise)

Moodboard 

Colors

FEMININE
fun
SUMMER CAMP
friendly
OUTDOORSY
natural
APPROACHABLE 
retro

Keywords

dusk

forest

sunshine

coral

tangerine

watch the process!