Outdoor, Travel, Women's Health, Community Building

 Outdoor Adventures Girls (OAG) is an organization that puts on group trips for women in nature and around the world. The OAG experience is fun, feminine, and a great way to build community, but their branding was little more than a circular logo applied to everything. 

I wanted to create a brand for them that would reflect what it feels like to be on one of their trips, with a suite of brand elements that were versatile:

I started by working with a boot print as it represents their industry and all the outdoor activities they do. The tread of the boot reminded me of stars, so I drew some to reflect the night sky, used shapes with imperfect lines for an approachable feel, and added a heart to the sole of the shoe for a feminine touch. They often use their acronym, OAG, so I knew they'd need a monogram element, which I arranged it to mimic the heart graphic in the boot. I wanted to add a lot more color to this brand and also created a custom gradient pattern with the star illustration.

Outdoor Adventure Girls

INDUSTRY

PROJECT SCOPE OF WORK

Custom Rebrand (creative exercise)